This sea-salt caramel taffy is flavored with caramelized sugar and delivers subtle hints of coffee and burnt sugar. The intricate flavors offer a beautiful balance of salty and sweet. Each bite carries a calming crunch at the finish from the added sea salt and delivers an array of decadent tastes.
Who doesn’t love saltwater taffy?! I know I do. But, I wasn’t always a fan because I wasn’t super jazzed about eating something made with saltwater. But, apparently, there is no actual saltwater used in saltwater taffy. Who knew? Probably everyone but me but that’s beside the point. The point is that I now eat taffy as a regular treat and this is probably my most favorite of the taffy’s I’ve tasted to date! For being made with only 6 ingredients, the complexity of the flavor is pretty mind-blowing. It’s bitter-ish, it’s sweet-ish, it’s salty-ish, and it’s got a notably flattering texture to it where it’s not too sticky or chewy but just in between the two, which is precisely where I want my taffy to be! I feel like certain taffy has a stickiness to it that threatens to clamp my teeth together with no mercy, but not this one. Each bite has tenderness to it that smoothes out the pasty texture that many other brands tend to have. I will be carrying this taffy in my purse with me from here on out and at all times.
THE STORY:
The first time Marisa Wu tried saltwater taffy was at Fisherman’s Wharf in San Francisco. There were barrels and barrels of it and it inspired Wu to revel in life’s endless possibilities. Since childhood, she has yearned to own her very own candy store. As a kid she would order catalogues from various candy stores and started her own bootleg business of selling homemade lollipops to her middle school friends, where she got busted but not dismayed. Without enough funds to enter culinary school, Wu relied on her ingenuity and interned at 8 different food businesses. After making her first batch of Vanilla taffy for a produce shop she was working for in Rockaway Beach, she knew she had something special. And she was oh so right. Marisa Wu and her team are the only saltwater taffy makers in New York City and an uplifting example of overcoming adversity when you have a dream.
